Description

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Course Description: Marketing success comes from understanding your audience and using the right tools—but many local business owners struggle to keep up with rapidly changing digital trends and emerging platforms. The Microcertificate Course in Marketing delivers practical, actionable skills to grow your business online—from creating engaging video content to leveraging social media and emerging digital platforms. Each session includes takeaways that can be applied immediately to strengthen your marketing strategy and boost visibility.

This course gives local business owners and marketers the confidence and tools to understand digital marketing fundamentals, adapt to changing trends, create compelling content, and build a simple, actionable marketing plan. By the end of the program, participants will be ready to implement strategies that increase engagement, attract new customers, and avoid common marketing mistakes.

Format: In-Person (Held at The Chamber Office)

Dates:

• Session 1: April 23th 
• Session 2: June 11th
• Session 3: July 23rd
• Session 4: September 10th

Time:
10:00 AM - 12:00 PM (Includes a 15-minute networking break)

Pricing: $150 (Includes all four sessions, course materials, and hands-on learning) 

Intended For: This course is designed for local business owners, marketers, and anyone responsible for promoting a business online. This may include:

• Business owners aiming to grow their online presence and attract customers
• Marketing professionals enhancing digital skills and staying current
• Beginners learning digital marketing and social media strategy
• Anyone wanting practical experience creating a simple marketing plan and content

Course Outline:

• 101: Introduction to Digital Marketing
• 102: Use Video as a Tool to Attack Your Goals 
• 103: Online Reputation Marketing
• 104: TikTok and Emerging Platforms

Learning Outcomes:

By the end of this course, participants will be able to:

• 101: Understand the fundamentals of modern digital marketing for local businesses
• 102: Adapt to shifting consumer behavior and emerging marketing trends
• 103: Use video strategically to grow brand awareness and customer trust
• 104: Leverage TikTok and emerging platforms to reach new audiences