Description

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Business Education Presentation: Tailoring Your Marketing Strategies to Current Buyer Behaviors
Presenter: Steph Mazanowski, Mazter Mindz Media

Description:
One of the biggest challenges for businesses is figuring out the best way to spread the word out about their product or service to the right people in the right ways. Marketing is an ever-evolving, often mysterious topic that leaves business owners scratching their heads every year as they constantly search for "what works." This Business Education will be about matching your marketing efforts to the current buyer behaviors. Since buyer behaviors have changed over the years, it is important to ensure your marketing efforts are evolving with current consumer trends.

In this Business Education, together we will take a look at the current buyer journey. We will then work through an exercise that will help you identify your target market and work through ways to best reach those people through a multi-channel approach. Last we will talk about the importance of online reputation and what steps are necessary to establish a good one because after all, it is just as important to appear reputable enough to be chosen once you are found. You don't want to miss this one!